Adobe has officially started integrating Adobe Firefly –its native family of AI generative models– into Creative Cloud today, unveiling Generative Fill. This feature can add content and remove or replace parts of an image from user-input text prompts.
Currently available in beta in the desktop app, Generative Fill combines the power of AI image generation with Photoshop’s professional photo editing capabilities to speed up and expand creative workflows.
This addition is part of a broader Photoshop update that seeks to simplify image editing tasks further.
Just as they announced six weeks ago when Firefly was first presented, Adobe is gradually integrating features built on the base of its proprietary family of AI generative models into its Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express platforms, with a focus on enhancing and easing design workflows.
According to their release, Generative Fill is only the first of such integration steps; it is conceived as a “design co-pilot” that understands natural-language written instructions and generates visual content based on it instantaneously. These are the highlights of its functionality:
It’s worth mentioning here that Adobe Firefly is trained exclusively with Adobe Stock content, as well as with authorized and non-copyrighted content from different sources, and that Adobe has a compensation program in the works that will pay Adobe Stock contributors for the use of their work in Firefly models’ training. All of this makes the images generated with this model a lot more ethical and legally safer than other similar applications.
Currently, Generative Fill is in beta mode and available on the desktop version of Photoshop, but also a stand-alone beta feature on the Firefly web page.
Besides Generative Fill, Adobe has introduced several updates to Photoshop that leverage the power of AI to perform intuitive editing tasks and simplify creative workflows.
Tools for automatic AI object removal, customizable image filters, and a task bar that suggests and shortcuts the next steps in your design are some of the latest additions that seek to make design easier for users.
The landing of Firefly-powered Generative Fill on Photoshop signals the beginning of a generative AI creative workflow across the Adobe ecosystem. Like several competitors, Adobe seems to be betting on the combination of AI image generation and traditional media as the most useful for professional creatives.
As the first text-to-image feature of Adobe Firefly produced over 100 million AI-generated assets in less than two months since its launch in beta (according to the company's communications), it’s only a matter of waiting and seeing how much users employ and like this new tool.
What do you think, are you excited to try Generative Fill on Photoshop?
I am an experienced author with expertise in digital communication, stock media, design, and creative tools. I have closely followed and reported on AI developments in this field since its early days. I have gained valuable industry insight through my work with leading digital media professionals since 2014.
AI Secrets is a platform for tech decision-makers to learn about AI technology. Our team includes experts such as Amos Struck (20+ yrs ICT, Stock Photo, AI), Ivanna Attie (expert in digital comms, design, stock media), and more who share their views on AI.
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