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AI SECRETS AUTHOR

Ivanna Attie

I am an experienced author with expertise in digital communication, stock media, design, and creative tools. I have closely followed and reported on AI developments in this field since its early days. I have gained valuable industry insight through my work with leading digital media professionals since 2014.

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I am an experienced author specializing in digital communication, stock media, design, and creative tools, enthusiastically following and reporting on AI developments in this space, from the early days of reverse image search and automatic image editing to the latest image upscaling and AI image generation tools. 

I have been researching and writing about digital visual technology, image licensing, and creative design since 2014, working directly with renowned industry experts and shaping up a communication-focused insight on both the supplier and consumer sides of the market. I write for Stock Photo Secrets and Footage Secrets, among other industry publications.


All articles by Ivanna Attie

Shutterstock and Databricks Collaborate for Copyright-Safe AI Image Generator
AI News

Shutterstock and Databricks Collaborate for Copyright-Safe AI Image Generator

Shutterstock has partnered with Databricks to develop an AI image generator that prioritizes copyright clearance and fair artist compensation. The stock media licensing firm's lucrative AI licensing business expands further with this new collaboration with Databricks. The latter will train a new diffusion model with Shutterstock's vast content library to produce an AI image generator that […]

Ivanna Attie June 13, 2024
Shutterstock’s AI Licensing Segment Rakes in $104 Million in 2023
AI News

Shutterstock’s AI Licensing Segment Rakes in $104 Million in 2023

Shutterstock has been a big name in stock media for years, but now they’re making waves in the AI world. They’ve been dabbling in AI for a while, creating their own AI applications. But their real game-changer? AI licensing—letting other companies use their massive content library to train AI models. And this move brought in over $100 million […]

Ivanna Attie June 6, 2024
Apple Licenses Millions of Images from Shutterstock for AI Training
AI News

Apple Licenses Millions of Images from Shutterstock for AI Training

It has recently come to light that tech powerhouse Apple struck a deal with stock media company Shutterstock over a year ago to use the latter’s millions of images and data to train AI generative models.  The millionaire agreement, a part of a growing trend, demonstrates that big tech firms are increasingly prioritizing the provenance of their AI training […]

Ivanna Attie April 8, 2024
NVIDIA Edify Powers 3D Generative AI & Fine-Tuning AI Image Creation
AI News

NVIDIA Edify Powers 3D Generative AI & Fine-Tuning AI Image Creation

NVIDIA recently showcased new 3D generation capabilities in its multimodal generative AI model Edify. These capabilities are already used in new generative AI features from partners Shutterstock and Getty Images and will soon power similar functions in Adobe Firefly, among others.  NVIDIA Edify applications include 3D modeling for set dressing and prototyping and greater creative […]

Ivanna Attie March 19, 2024
EU Reaches Agreement on the AI Act – First-Ever AI Regulation Law
AI News

EU Reaches Agreement on the AI Act – First-Ever AI Regulation Law

Update – March 12th, 2024 – The European Parliament approved the European Union Artificial Intelligence Act (EU AI Act) by the overwhelming majority of 523 votes in favor, with 46 against and 49 abstentions, transforming Europe into the first region in the world to have formal legal regulations for AI technology.The law still has to […]

Ivanna Attie March 12, 2024
Adobe Firefly Goes Mobile in the New Adobe Express App
AI News

Adobe Firefly Goes Mobile in the New Adobe Express App

Adobe has introduced a beta version of a new Adobe Express mobile application, incorporating innovative AI capabilities driven by Adobe Firefly, the company’s renowned suite of AI models. The Adobe Express app presents itself as a versatile content creation tool that aims to transform mobile content creation. It brings Adobe Firefly to mobile platforms just a year after its […]

Ivanna Attie March 8, 2024
BRIA Raises $24M Funding to Further Responsible Generative AI Tech, Getty Images Among Investors
AI News

BRIA Raises $24M Funding to Further Responsible Generative AI Tech, Getty Images Among Investors

BRIA, a company pioneering responsible generative AI and partnering with Getty Images, announced today that they raised $24 million in Series A funding from several high-profile investors, including Getty.  This startup develops ethical and commercially-safe generative AI models that brands and businesses can plug into their platforms and products and tailor to their visual style and needs.  […]

Ivanna Attie February 21, 2024
OpenAI Unveiled AI Video Generating Model Sora
AI News

OpenAI Unveiled AI Video Generating Model Sora

Last week, OpenAI announced its latest development, Sora, a sophisticated text-to-video generating model capable of synthesizing high-quality videos. This new model has yet to be available to the public. Still, it shows that OpenAI wants to dominate the AI video generation field, where other companies like Google are already competing with their tools.  OpenAI’s Sora: Precision […]

Ivanna Attie February 20, 2024
Google Rebrands Bard into Gemini and Launches Paid Service and Mobile App
AI News

Google Rebrands Bard into Gemini and Launches Paid Service and Mobile App

Shortly after officially announcing the integration of AI image generation into it, Google is rebranding its AI chatbot Bard and naming it after the current generative model powering it, Gemini.  The new Google Gemini can assist with simple to complex tasks and generate pictures from text prompts. A premium and more advanced version is available […]

Ivanna Attie February 9, 2024
OpenAI Adds C2PA Watermarks and Metadata to Dall-E’s AI-Generated Images
AI News

OpenAI Adds C2PA Watermarks and Metadata to Dall-E’s AI-Generated Images

OpenAI announced that images generated with its latest AI image generation model Dall-E 3, will now include the C2PA’s standard for provenance metadata and watermark, clearly stating they are AI-generated images.  This intends to increase the trustworthiness of the company’s AI tool and the transparency surrounding machine-made content; several other companies have already started implementing […]

Ivanna Attie February 7, 2024