Geared towards enterprises, Titan is a foundation model available on Amazon Bedrock and intended for developers to build end-user tools on top of it.
Highlights of this new model include instructions to avoid toxic bias, all Titan-created images come with invisible watermarks labeled as AI-generated, and Amazon’s copyright indemnity policies attached.
According to Swami Sivasubramanian, AWS VP of database, analytics, and machine learning, who presented the new development, this is a powerful text-to-image generator capable of synthesizing “realistic, studio-quality images” from natural language prompts in English. The software can also perform image editing tasks from written instructions, such as changing the artistic style and adding or replacing backgrounds or objects within the image. They also disclosed that the model has built-in guardrails to avoid toxicity and concept bias.
Titan Image Generator is part of Amazon’s family of foundation models available on Amazon Bedrock, the company’s platform for AI tool development. Unlike standalone apps, Titan is more like a tool for developers to power their image generators oriented to consumers.
At this time, they also announced the release of smaller models like Titan Text Lite for simple text generation and Titan Express, which can power larger conversational chatbots.
Another interesting point in the presentation is that all the images synthesized with this model carry an invisible watermark that identifies them as AI-generated by Titan Image Generator. This watermark integrates into the pictures and, while invisible to the human eye, cannot be cropped out or removed.
Simultaneously, the firm released an API for the software to detect this watermark.
As Vasi Philomin, VP for generative AI at AWS, told The Verge, this responds to a commitment to responsible AI development that Amazon voluntarily entered with the White House in July.
Furthermore, Amazon is extending copyright indemnity for users of Titan Image Generator and all the other Titan foundation models.
This is particularly relevant as transparency, ethics, and legality are among the most pressing issues to solve in the AI-generated media field.
And that's the lowdown on Amazon's latest move in the AI image creation arena. It will be interesting to see new apps powered by Titan Image Generator!
I am an experienced author with expertise in digital communication, stock media, design, and creative tools. I have closely followed and reported on AI developments in this field since its early days. I have gained valuable industry insight through my work with leading digital media professionals since 2014.
AI Secrets is a platform for tech decision-makers to learn about AI technology. Our team includes experts such as Amos Struck (20+ yrs ICT, Stock Photo, AI), Ivanna Attie (expert in digital comms, design, stock media), and more who share their views on AI.
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